Stakeholders SR

Dialogue & Social Acceptability
CSER applied to stakeholder relationship management

Key Stakes

The social acceptability of a company’s business has become a major concern of public and private sector decision-makers.
Social acceptability is necessary to ensure the seamless integration of a business plan or policy into its social and natural surroundings throughout its lifetime.
Taking into account stakeholder interests is therefore critical to achieving social acceptability.

Principles

A structured systemic approach is taken. It is grounded in target-oriented relationship management and coupled with a rapid, transparent implementation process to obtain robust and sustainable results:

• Detailed mapping of stakeholder groups and profiles;
• Systemic Perception Analysis (SPA);
• Tool-box approach to build a common language;
• Communication and public relations focus.

Added value

• Direct solutions-focused consultations;
• A perception analysis approach which generates detailed insight into the blockages and leverage points related to project acceptability, and can be used to validate the selected solutions;
• The building of trust thanks to real-time transparent processes aimed at obtaining strong consensus;
• Real outcomes focused on the specific respondent profiles to produce an optimum strategy;
• Decisions which carry more weight since they are the fruit of agreement, based on solid data obtained through systematic, all-encompassing and documented processes;
• Better control of the operational schedule.

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