OPS SR

Optimising Strategic Positioning : fast recovery to profitability

Key Stakes

Strategic: Continuous alignment of the product mix to markets.

Economic: Maximising product mix profitability

Social: Job pool re-engineering.

Societal: Building business anchorage in the region  – societall impact management.

Principles

• Configuration of the business activity according to product – market segments.
• Calculation of smaller niche markets using a cross-matrix approach (Technique des matrices croisees ™).
• Dynamic analysis to complement marketing, financial, production and market data => net margins, market share, and growth levers.
• Modelling the impact of strategic decisions on operations.

Added value

• Strategic decision-making support:
  – Fast track back to profitability in times of crisis or business turnaround.
  - Improvement in profit performance in the short term through better allocation of resources.
  - Securing the medium and long term prospects of the business through better adaptation of the product portfolio to market segments.

• Getting management to visualise and buy into the “real” stakes at play.
• Provide management with a shared business vision.